Lutz: GM Needs Fewer Brands, More Marketing
December 13th, 2008

DETROIT (AdAge.com) — If General Motors survives its cash-flow crisis, it will eliminate brands, cut nameplates and spend more marketing dollars per vehicle. ‘It’s really much better to have fewer brands, do it well and then market the hell out of them,’ said Vice Chairman Bob Lutz, who oversees product development.
(Via Advertising Age – News.)
