Archive

Archive for April, 2009

Museum of Sex Balloons

April 29th, 2009

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The NYC Museum of Sex handed out these balloons to promote a show called “Exploring the Pleasures of Oral Sex.”

Creative

Honda Insight “Let It Shine” on Vimeo

April 29th, 2009

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In the vein of the YouTube Warioland Shake ad Honda has a new ad for the Insight that unexpectedly uses the the entire page ascanvas instead of the standard video window.

Creative, Trends

Even Teens Cutting Back

April 29th, 2009

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Marketers typically expect teens to keep spending in spite of economic turn-downs. Their parents often provide the essentials making all their spending discretionary. Ad Age breaks it down for you.

Economic Meltdown, Industry News

Verizon Goes Into the Clouds

April 29th, 2009

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Verizon’s much-needed logo refresh takes the business into the cloud, a common metaphor for the internet. Brand New has a great write-up.

Creative

Visa “Superfreak”

April 29th, 2009

Everyone’s weird.

Creative

As Local Newspapers Die, Hyperlocal Websites Spring Up

April 22nd, 2009

It’s so obvious you might miss it happening before your eyes. After years of gloom and doom forecasts for the newspaper business it’s finally go time. The Rocky Mountain News and The Seattle Post-Intelligencer have stopped printing. The New York Times is cutting jobs, slashing pay, freezing dividends and selling off assets.

Now that the new crop of local sites like EveryBlock, Outside.in, Placeblogger, Examiner and Patch have begun replacing your hometown rag we put out of our minds the matter of when and consider how well.

Trends

Quantcast Introduces New Service for Marketers

April 22nd, 2009

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Quantcast has launched a new product called Quantcast Marketer that caters to a segment largely ignored by the website analytics company in the past. Marketer promises to help agencies and their clients apply Quantcast’s audience profile data to inform marketing buys.

You can get more info on Quantcast’s site, including case studies from Kia and Virgin.

Industry News

Latest “Get a Mac” Ads

April 22nd, 2009

The latest round of the “Get a Mac” campaign from Apple doesn’t stray far from its predecessors. The ads continue to tout macs as the antithesis of PCs, easy to use and problem free.

Biohazard indirectly plays on the recent “Conficker” virus that the media recently hyped to death.


In Legal Copy reams of disclaimer text appears on the screen as John Hodgman describes PCs as easy to use.


Stacks breaks form a little bit to talk about iPhoto’s new facial recognition features.


In Time Traveler PC visits 2150 and crashes future PC.

Creative

Yahoo Laying Off 5 Percent

April 22nd, 2009

Yahoo announced that it will lay off 5% of its workforce as part of a drastic cost cutting effort. Yahoo’s 2009 Q1 net income declined 78% from last year. The latest round of layoff’s will be the company’s third round in about a year.

Economic Meltdown, Industry News

Burger King Betting on Recession Ad Spending

April 21st, 2009

Burger King is taking advantage of declining media costs by increasing its ad spending by more than 10 percent. It estimates that the extra dollars together with the declining price of media will raise its impressions by 20% – 25%.

Burger King is not only betting on a lot of consumers trading down to fast food during hard economic times but they are also placing a big bet on leveraging cheap impressions during a down market to position themselves as serious competition when the market recovers.

Economic Meltdown