WPP group is shutting down Enfatico the advertising agency formed to service Dell. The agency was derided from the outset for it’s business model (only one client) and constantly sent up by industry press for charging Dell a lot of money for not a lot of work.
Sprint, the #3 U.S. wireless provider, is trying to make data their game by addressing spam filters, Youtube, Twitter and dubbing their network the “Now Network”. This execution is great, the accompanying campaign website is great, can the Goodby Silverstein & Partners advertising initiative move the needle? We’re betting that the Palm Pre is going to be the real deal maker.
I love to hate on CP+B as much as the next ad blogger but to get away with producing this ad is really something special. Congrats guys.
Trent Reznor has always been very progressive when it comes to embracing new technology. From hosting fan-made remixes on his official fan site to the brand new Nine Inch Nails iPhone app. The app provides an optimized interface for the official nin.com website, including audio, video and localized discussions based on your geographic location (think concerts).
So much for this guy’s infomercial career. Details at The Smoking Gun.
The latest Microsoft “PC Hunter” spot is out, this one targets power users and features the “technically savvy” Giampaolo. The ad, which barely makes mention of Microsoft, characterizes Macs as over-designed and under-powered. There’s only one problem, it turns out all the spec-talk is a bit misleading, and power users do their homework. Why Microsoft is trying to compete against Apple in the hardware arena is a bit of a mystery.
This spot for MTV Brazil makes me think I might like it a lot more than the MTV we have here stateside.
The 118 year-old ad agency JWT Chicago is closing its doors for good according to Adage. What is most remarkable about this news is how dominant the agency was a very short time ago. As recently as 2007 JWT was the primary global ad agency for Kraft Foods. What a difference two years can make.
Agency Layoffs