Archive

Archive for May, 2009

Trimming the Bush to Make the Tree Seem Taller

May 28th, 2009

Gillette has a series of how-to videos on YouTube to help dudes shave their head, groin, chest, back and shoulders, and armpits.

Creative

TweetBucks Pays Cash for Shortened URLs

May 28th, 2009

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TweetBucks is a new service that makes affiliate linking through shortened urls easier. The way it works is basically thus, you use bit.ly to shorten a link to a third party site, let’s say 1-800-FLOWERS, and post it to Twitter or Facebook. TweetBucks scans its database of merchants for affiliate programs matching the destination site. If they are able to match your link to an affiliate program and someone clicks through your shortened url and generates a sale you keep 70% of the commission.

Industry News

YouTube Testing Pre-Roll Ads

May 27th, 2009

YouTube is testing pre-roll ads before content provided by some U.K. partners including Channel 4, BBC Worldwide, National Geographic and Discovery Networks. In the trial content owners are allowed to select which content will be opened to advertisers and YouTube’s sales staff sell ads against it on a CPM basis.

Industry News

Interactive McDonald’s Billboards for Tourists

May 27th, 2009

I like this interactive McDonald’s billboard in Piccadilly Circus. I wonder if tourists are really posing with it without being prompted. Also, why haven’t I seen this in Times Square?

Creative

Coke Zero’s Unbelievable Song

May 26th, 2009

from Wieden + Kennedy

Creative

What Ad People Would Do Differently

May 26th, 2009

Adland asked a number of ad people what they would do differently in their careers if they could and published some of the best answers.

My favorites:

Anon: I would have been more outlandish, taken more risks, been less afraid.

Mark Wnek, Chief creative officer of Lowe NY, AdAge columnist: I would have started my own agency very early on.

John Fountain (@Fountainjohn), Copywriter: I wouldn’t have spent so much of the 1980’s in a bar.

Careerism

Nick Denton on the State of Web Advertising

May 21st, 2009

Ad Age published an interview with Nick Denton of Gawker Media in which he discusses the under-40 set’s preferences for Gossip Girl over NBC Nightly News, original news vs regurgitated blog posts and new ad formats.

Maybe the most interesting thing Denton shares in the interview is that a Nielsen Research report found that nearly 34% of Gawker readers have their own blogs.

Industry News

CP+B Auctioning Their Interns on eBay

May 19th, 2009

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Crispin Porter + Bogusky is auctioning three months of their intern’s labor in an eBay auction. The highest bid at the time of this writing is $5,400 which is quite cheap, but bidders should know that the auction winner will receive a presentation on strategy and brand positioning and now production work.

Agency News

Pepsi Creates Custom Throwback Spots for Hulu

May 18th, 2009

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Hulu is has succeeded to inspire at least one advertiser to try brand-building on the fledgling online TV platform. Pepsi produced 15 second retro commercials to promote their new retro Throwback drink which they are running against TV shows from 70’s and 80’s on Hulu.

I expect this is a very exciting vote of confidence for the people at Hulu. When I watch their programming I notice a large percentage of their ad slots filled with PSA’s.

Creative, Industry News, Trends

Ten Worst Auto Ads of All Time

May 18th, 2009

Jalopnik has collected what they think are the ten worst car commercials of all time. They’re undeniably bad but I’m not sure they can compete with the 1,000’s of brain meltingly bad local car spots.

Witness:

Creative