Newsweek has an interview with Jeff Bezos that covers how Amazon decides which markets to enter and the future of the Kindle among other things.
“It is [our] No. 1 bestselling product. It’s the No. 1 most-wished-for product as measured by people putting it on their wish list. It’s the No. 1 most-gifted item on Amazon. And I’m not just talking in electronics—that’s true across all product categories.”
AdWeek has an interesting article about American Apparel buying up YouTube longtail videos and matching ads against them. While not exactly a revolutionary idea it’s always great to hear about medium-size brands who understand online and use it to its fullest.
Goodby, Silverstein & Partners has produced a new campaign for Pop Secret that focuses on watching movies at home and have announced plans to advertise during the Superbowl this year.
Sony’s new campaign for their nav-u GPS unit features video that was shot by consumers as part of a singing in the car contest. It really captures the spirit of the best parts of a good road trip.
The 3-year-old Modernista office in Amsterdam will be closing, a move likely spurred by its loss of General Motors’ business doing creative for their Cadillac and Hummer brands.
TuneUp is having a go at marketing their iTunes plugin, something rarely done for this class of software. There is lots of software available to clean up your iTunes library but most of it is written by computer nerds for other computer nerds and free. It appears TuneUp is attempting to appeal to a wider audience of users, a first as far as I know.
Best Buy is not standing down after inciting the “War on Christmas” crowd by wishing Muslims a “Happy Eid al-Adha” as pictured in the ad above.
The American Family Association, your favoritie anti-Semeitic, homophobic Christian advocacy group, has singled out the retailer for banning the use of “Merry Christmas” in advertising in the past.
Best Buy contends that they have and will continue to use the message “Merry Christmas” in their advertising.