Ford’s Fiesta Project supposedly tasks ‘real’ Fiesta owners to come up with ways to test their cars. The videos produced may not feel very homegrown but they don’t feel totally fake either (like the MS ads). They do a good job of showing off the car’s features in a fun way.
Yahoo has bought content mill and page view generator Associated Content. Yahoo’s new property specializes in cranking out content about hot topics determined algorithmically using 350,000+ contributors. This kind of low-cost content (and often low-quality) is turning up more and more around in search engines as publishers attempt to eek a margin out of their sites.
Yahoo has been successful at getting premium ad rates for content created by professional journalists in the past so this acquisition is a big endorsement for the new school of wide and shallow journalism.
I really enjoy TomTom’s new campaign to support their new Star Wars Voices on their GPS devices.
We knew the American Apparel founder wants us to think he enjoys fucking his employees and now we know his appetite extends to his competitors.
Agency Layoffs