I suppose everyone knows this already but in a time where everything is getting more transparent TV networks are still managing to pull one over on advertisers. And according to Jim Edwards in this article at BNET, advertisers don’t care. He makes a pretty strong case for advertisers getting *more* screwed than ever in these deals as audiences fragment and go online. I guess if it were me I’d try to squeeze as much out of the dying beast as possible too.

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