Excellent new website for Old Navy called Booty Reader from CP+B. You give them a pic of your butt and they recommend jeans to complement it. The site is already getting tons of press, a real bang up job.
I wonder what happens with all those booty pics? Hopefully not some kind of internal Old Navy version of American Apparel’s Best Bottom Contest.
Amazon has launched the Kindle TV Commercial Contest. The creator of the best spot wins $15,000 in Amazon Gift cards. Not sure why they are spending so much money on this. They could have put the task on their own outsourcing Mechanical Turk platform and received 1,000 entries for $100.
Ad Age just published an article about Martha Stewart the brand that bumped up my (already high) estimation of the former-model-turned-media-giant’s brand. It draws parallels between her brand and that of Paul Newman, who’s name has come to mean quality salad dressings and pasta sauces as much as Cool Hand Luke.
Google’s new ad format is a banner text ad that contains an expandable map, click-to-call phone number and option to get directions. No word on exactly how many users have the necessary tech to see these ads although Google says its available on any phone with a “full Internet browswer” which includes all iPhones and Android-based phones. The best part is this tech is live now in ad words. Inside AdWords has full instructions on how to get started with the new format.
Agency Layoffs