If you think the objectification of women in the commercial is bad, I dare you to click through to the YouTube comments. Actually, don’t do that.

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I like everything about this ad except the talent. Is that guy singing poorly on purpose? I’m going to blame American Idol.

Creative

Clickz has a quick case study on Chipotle’s cross-promo with NBC’s new food show, America’s Next Great Restaurant. As part of a burrito giveaway they encouraged people but did not require them to “like” their Facebook page and picked up 300,000 new likes in a little more than a week.

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