Advertisers on Location Based Services
June 25th, 2010
Slowly, it’s finally happening. The choruses of people predicting that location-based services are going to be the new hot shit(tm) for advertisers are beginning to not look like total losers anymore.
No one has cracked the impossibly difficult local nut yet but big name advertisers have made their way to this new frontier. And in some cases in surprising and interesting ways. Check out Clickz’s excellent write up on a campaigns from Olay on Booyah, Gap on Loopt, Starbucks on Brightkite, USA Today on Gowalla and Pepsi on Sticybits.
