Are Publishers Killing Web Advertising?
August 26th, 2009
Jim Spanfeller, the outgoing CEO of Forbes.com, has written a treatise against the current state of online advertising pricing. His central claim is that remnant advertising doesn’t really exist and online media buyers have pulled one over on publishers.
He compares the online media business to the airline industry:
“The fact that we’re relying on methods developed by an industry that has to date not made any money in the aggregate is scary to say the least.”
It’s a thought provoking read and definitely worth your time.
