Excellent new website for Old Navy called Booty Reader from CP+B. You give them a pic of your butt and they recommend jeans to complement it. The site is already getting tons of press, a real bang up job.
I wonder what happens with all those booty pics? Hopefully not some kind of internal Old Navy version of American Apparel’s Best Bottom Contest.
Funny spoof on the Quentin Tarantino classic. Not sure what Ray-Ban is going for with this but it made me smile. Good use of talent.
This 4G network thing is techno-mumbo-jumbo, it will be surprising if people care. Still, a nice spot.
Ford’s Fiesta Project supposedly tasks ‘real’ Fiesta owners to come up with ways to test their cars. The videos produced may not feel very homegrown but they don’t feel totally fake either (like the MS ads). They do a good job of showing off the car’s features in a fun way.
I really enjoy TomTom’s new campaign to support their new Star Wars Voices on their GPS devices.
We knew the American Apparel founder wants us to think he enjoys fucking his employees and now we know his appetite extends to his competitors.
Agency Layoffs