I like everything about this ad except the talent. Is that guy singing poorly on purpose? I’m going to blame American Idol.

Creative

Google makes a point of not being a traditional multi-billion dollar company. Part of what that means is leaning heavily on small ad agencies to help promote many of their products. To wit: the bizarre Google Mobile ad above in which a man says the word ‘Pizza’ for nine and a half minutes. Wait for it, wait for it, hotdog.

Google doesn’t work exclusively with small shops, however, you probably remember the fantastic Speed Test ads for Google’s Chrome browser done by BBH.

Creative

Everyone’s favorite auto-tuned attempted rape story-teller is featured in a new ad for sex offender tracker app.

Hidya kids, hidya wives, there are predators among us.

Creative

That’s right, Microsoft hired the Old Spice Guy, Isaiah Mustafa, to help launch their improbably named Windows Phone 7 mobile operating system. I’m not sure the beefcakiness really translates to the tech-market

Creative

Not to be outdone by Gap, News Corp’s MySpace has unveiled a new strikingly bad logo. The idea isn’t all bad. MySpace is about whatever you want it to be about. I get it. However, your logo should include, at minimum, your company’s name.

It shouldn’t be surprising that MySpace is trying *everything* they can think of to reverse their current traffic trend. But I’m not sure this is helping.

Creative, Trends

Whatever reasons originally motivated Gap to redesign their logo no longer matter. The free press has been worth whatever it cost. Who had even thought about Gap in the last 10 years? Remember when swing music was real big?

Yes, the new logo is bad.  But really who cares? Apparently lots of people, to wit: millions of dollars in free PR

• Hundreds of designed-for-free logos on 99 designs
• The Crap Logo Creator
• Fake twitter account number one, number two
• More free logos on urlesque
• I’m sure that local TV news programs are now picking up on this story right about now since they’re always about a week behind the internet.

So congrats Gap, you have proven again that you are more than boring khakis that make news, you are also boring crappy logos that make news.

Creative

Planet Fitness – Application

Great take on one of the real reasons people don’t join a gym. It’s intimidating!

Creative

Excellent new website for Old Navy called Booty Reader from CP+B. You give them a pic of your butt and they recommend jeans to complement it. The site is already getting tons of press, a real bang up job.

I wonder what happens with all those booty pics? Hopefully not some kind of internal Old Navy version of American Apparel’s Best Bottom Contest.

Creative

Funny spoof on the Quentin Tarantino classic. Not sure what Ray-Ban is going for with this but it made me smile. Good use of talent.

Creative

This 4G network thing is techno-mumbo-jumbo, it will be surprising if people care. Still, a nice spot.

Creative