Yahoo has relaunched its ad network as Yahoo Network Plus and is pushing its new retargeting technology integrated from acquired company Dapper. They say some clients saw improvements of 100% on previous campaigns without the retargeting technology.

It’s a good play for the company who is fighting upward at the market-leader Google. No doubt there are lots of marketers who would be happy to buy into a high-performing low-cost ad network if that’s really what Yahoo is offering.

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It looks as if Santa Monica, CA based Demand Media is nearly ready for an IPO. The valuation they’re looking for is a staggering $1.5 billion. That’ll buy a lot of spammy content. The company’s performance is on the rise, $41 million this year vs. $18.9 million last year.

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GUYS: MAYBE IF WE RELEASE A VERY CONFUSING AD PEOPLE WILL THINK LEBRON IS NOT A DOUCHENOZZLE.

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The star of this Jack in the Box ad is Jack’s dad’s boner. Who’s ready for lunch?

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Facebook is doing its damnedest to acquire a kind of social lock-in with both its users and 3rd party publishers. At the recent Facebook developer conference called F8 they announced a new set of tools for developers that let other website tie into the Facebook network via a new like button, comments system and fan page widget among other things.

With more than 400 million users, Facebook offers web publishers a very tempting offering. Visitors to their sites can promote content to their social graph with one-click. This is increasingly important as the web continuously becomes more fragmented and younger people opt to use social networks in the way people have traditionally use email.

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