Over the past few weeks an image has been showing up in all corners of the internet supposedly demonstrating that soda-champ Coca Cola has kept remarkably consistent in its branding over the years while the challenger, Pepsi, has flailed about trying to stay current, retooling their logo any time the design winds change.

The image creates a dramatic effect and its interesting that non-marketing geeks would find it interesting enough to pass it around the way they have. That doesn’t mean it’s accurate however. In fact, the only way to make the story interesting enough was to completely fabricate it. The always on-the-mark site Brand New has a revised version of the graphic along with a comprehensive history lesson on the Coke logo. Both the original graphic and the Brand New graphic are reproduced below.

Trends