Domino’s Burns Subway’s Cease and Desist
January 25th, 2009
Apparently the good people at Subway aren’t too keen on pizza maker Domino’s trying to take a bite out of their sandwich business.
Domino’s recently began airing taste-test TV spots claiming that consumers preferred its new subs over Subway’s by a two-to-one margin. Subway responded with a cease-and-desist letter citing concerns about their test’s methodology. Domino’s responded by baking the letter in a spot aired during American Idol. Burn indeed!
