Facebook is doing its damnedest to acquire a kind of social lock-in with both its users and 3rd party publishers. At the recent Facebook developer conference called F8 they announced a new set of tools for developers that let other website tie into the Facebook network via a new like button, comments system and fan page widget among other things.

With more than 400 million users, Facebook offers web publishers a very tempting offering. Visitors to their sites can promote content to their social graph with one-click. This is increasingly important as the web continuously becomes more fragmented and younger people opt to use social networks in the way people have traditionally use email.

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