FedEx Passing on Superbowl Spot this Year
January 25th, 2009
FedEx is breaking tradition by not airing one of their more-often-than-not hilarious BBDO produced crazy SuperBowl commercials. The reason for their absence is explained on their blog:
“As a country, we are in unprecedented economic waters. And as a responsible employer of more than 290,000 employees and contractors worldwide, there is a time to justify such an ad spend and a time to step back. ”
With NBC getting $3 million per 30 second spot this year and the economy in the crapper their decision comes across as a good guy move, but they will definitely be missed.
