Deft Agency

Old Navy Booty Reader

admin — Wed, 04 Aug 2010 12:40:34 +0000

Excellent new website for Old Navy called Booty Reader from CP+B. You give them a pic of your butt and they recommend jeans to complement it. The site is already getting tons of press, a real bang up job.

I wonder what happens with all those booty pics? Hopefully not some kind of internal Old Navy version of American Apparel’s Best Bottom Contest.

Amazon Attempts the Crowdsourcing Thing

admin — Wed, 04 Aug 2010 12:13:37 +0000

Amazon has launched the Kindle TV Commercial Contest. The creator of the best spot wins $15,000 in Amazon Gift cards. Not sure why they are spending so much money on this. They could have put the task on their own outsourcing Mechanical Turk platform and received 1,000 entries for $100.

Martha Stewart and Paul Newman

admin — Mon, 02 Aug 2010 13:21:46 +0000

Ad Age just published an article about Martha Stewart the brand that bumped up my (already high) estimation of the former-model-turned-media-giant’s brand. It draws parallels between her brand and that of Paul Newman, who’s name has come to mean quality salad dressings and pasta sauces as much as Cool Hand Luke.

Google Launches Location-aware Mobile Ads

admin — Mon, 02 Aug 2010 12:47:09 +0000

Google’s new ad format is a banner text ad that contains an expandable map, click-to-call phone number and option to get directions. No word on exactly how many users have the necessary tech to see these ads although Google says its available on any phone with a “full Internet browswer” which includes all iPhones and Android-based phones. The best part is this tech is live now in ad words. Inside AdWords has full instructions on how to get started with the new format.

TV Network Upfronts Make No Sense

admin — Thu, 01 Jul 2010 11:43:02 +0000

I suppose everyone knows this already but in a time where everything is getting more transparent TV networks are still managing to pull one over on advertisers. And according to Jim Edwards in this article at BNET, advertisers don’t care. He makes a pretty strong case for advertisers getting *more* screwed than ever in these deals as audiences fragment and go online. I guess if it were me I’d try to squeeze as much out of the dying beast as possible too.

Advertisers on Location Based Services

admin — Fri, 25 Jun 2010 13:17:38 +0000

Slowly, it’s finally happening. The choruses of people predicting that location-based services are going to be the new hot shit(tm) for advertisers are beginning to not look like total losers anymore.

No one has cracked the impossibly difficult local nut yet but big name advertisers have made their way to this new frontier. And in some cases in surprising and interesting ways. Check out Clickz’s excellent write up on a campaigns from Olay on Booyah, Gap on Loopt, Starbucks on Brightkite, USA Today on Gowalla and Pepsi on Sticybits.

Ray-Ban: Reservoir Walking

admin — Fri, 25 Jun 2010 13:07:46 +0000

Funny spoof on the Quentin Tarantino classic. Not sure what Ray-Ban is going for with this but it made me smile. Good use of talent.

Sprint HTC Evo Firsts Spot

admin — Mon, 07 Jun 2010 14:12:40 +0000

This 4G network thing is techno-mumbo-jumbo, it will be surprising if people care. Still, a nice spot.

DISH Network Free HD Spacement

admin — Mon, 07 Jun 2010 14:09:10 +0000

Liking these spots from Victors & Spoils.

Ford Borrows from Microsoft’s Playbook

admin — Tue, 25 May 2010 14:05:29 +0000

Ford’s Fiesta Project supposedly tasks ‘real’ Fiesta owners to come up with ways to test their cars. The videos produced may not feel very homegrown but they don’t feel totally fake either (like the MS ads). They do a good job of showing off the car’s features in a fun way.