Gap Taps Crispin for Expanded Responsibilities
September 30th, 2009
After more than a year of same-store sales decline Gap has decided to ditch Laird & Partners, their agency of record since 2002, and pass the baton to Crispin Porter & Bogusky. CP+B already handles Old Navy’s advertising. The agency will be charged with changing the direction of The Gap’s advertising, an especially difficult challenge for a brand with such iconic advertising campaigns.
