GM Closing 1,100 Dealerships and Untold Scores of Ad Agencies
May 18th, 2009
One of the more subtle consequences of GM’s plan to shutter 1,100 dealers is the huge amount of ad dollars that will be disappearing from the local markets they serve. Many small to midsize agencies specialize in and depend on work from car dealers. Admittedly, these commercials are universally obnoxious but the fallout in the media industry will be much worse.
Economic Meltdown, Industry News
