Google Kills Print Ad Program
As part of its recent decision to kill off poorly performing products Google has decided to end its 2-year-old Print Ad Program. In a blog post on Google’s Traditional Media blog, Spencer Spinnell, Director of Google Print Ads, explained that the program never generated significant revenues for Google’s 800 offline partners.
The closing of the program is the most high profile product to get the ax so far. Other services Google has decided to shutter include the mobile social network Dodgeball, as well as micro-blogging service Jaiku and Google Catalog Search.
“While we hoped that Print Ads would create a new revenue stream for newspapers and produce more relevant advertising for consumers, the product has not created the impact that we — or our partners — wanted,” Spinnell wrote.
