Google’s new ad format is a banner text ad that contains an expandable map, click-to-call phone number and option to get directions. No word on exactly how many users have the necessary tech to see these ads although Google says its available on any phone with a “full Internet browswer” which includes all iPhones and Android-based phones. The best part is this tech is live now in ad words. Inside AdWords has full instructions on how to get started with the new format.

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