Google Says Goodbye to Radio Ad Business
February 15th, 2009
Having recently given up the ghost on their print ad business Google recently announced they are abandoning their radio advertising business too.
“While we’ve devoted substantial resources to developing these products and learned a lot along the way, we haven’t had the impact we hoped for,” Google vice president of product management Susan Wojcicki wrote in a post. “So, we have decided to exit the broadcast radio business and focus our efforts in online streaming audio.”
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