As more and more companies try to make “viral videos” a part of their marketing budget YouTube gets flooded with more and more uninteresting viral video failures. A&E successfully managed to buck this trend with a bunch of gold pants in a new promo for Hammertime starring, you guessed it, MC Hammer. This is what Imrprov Everywhere would look like if trained dancers showed up to their events instead of nerdy New Yorkers.

Creative, Trends