Innovative Advertisers Who Spend Get Buzz
July 28th, 2009
YouGov, the UK-based international internet research firm, recently published their BrandIndex report which polls thousands of consumers to find out which brands are hot and which are not. Unsurprisingly, advertisers that spend loads of money, especially if they are spending on innovative advertising, captured the largest portion consumers attention in the first half of this year.
Microsoft, Best Buy and KFC have been able to create brand buzz in spite of the critiques levied by scores of industry people. Ford emerged a real winner in the report, generating buzz by denying government bailout money while competitive brands, GM and Chrysler, who took the money suffered.
