Jack Myers: Where’s the Advertising Bailout?
December 16th, 2008
The already bearish author of myersreport.com joins the legions of people predicting 2009 will be a rough year for the media economy. This kind of forecast is already starting to feel repetitious but Myers has some frightening details:
“If current projections hold, advertising revenues will decline for the first time since the 1930s for three consecutive years from 2008 to 2010. And for the first time total marketing communications budgets will also decline, reflecting an overall decline in total marketing budgets for the first time since the great depression”
