Kellogg’s Cocoa Krispies Box Regulated by USA Today
November 5th, 2009
So this ridiculous Cocoa Krispies Box implies that eating sugary cereal will protect your kids from H1N1 aka Swine Flu. Obviously this is a dubious claim but the fact is, of course, that H1N1, while scary, is a only a minor threat to the well-being of America’s youths.
This fact did not deter USA Today from publishing an article resulting in Kellogg’s removing the claim from their box. Perhaps a compelling argument for self-regulation?
I’m reminded of this cartoon by xkcd which serves as proof that marketers will always find a way to irritate me via cereal boxes.
