MDC Partners Invest in Attention PR
MDC Partners, the same holding company that owns Crispin Porter & Bogusky, has invested in social media agency Attention. On the company’s blog, founder Curtis Hougland said they chose to partner with MDC over other potential investors because the company “gets it.”
As vague and cliche as that sounds, there’s some truth in the statement. In Hougland’s words,
“we are at an inflection point in social media, the shift from early adopter to early majority, a horizontal skill set requiring more and more vertical market expertise”
True that, Curt. More and more entrepreneurs will be starting these types companies and investors will be hungry to snap them up. It won’t be that long until kids who grew up with social media their entire lives are helming social media marketing agencies.
