Navteq Selling Location Aware Advertising
May 16th, 2009
Navteq, who enjoys a near-monopoly on embedded maps, has launched an ad network in Europe offering advertisers a chance to target users of navigation devices and mobile phones based on their location. The Nokia-owned company is calling the new platform LocationPoint. Ads on the platform can offer users real calls to action, for example: click to search, click to call, click to navigate and click to coupon.
LocationPoint offers a new way for clients to license Navteq’s map data greatly expanding the company’s pool of potential clients.
