Nick Denton on the State of Web Advertising
May 21st, 2009
Ad Age published an interview with Nick Denton of Gawker Media in which he discusses the under-40 set’s preferences for Gossip Girl over NBC Nightly News, original news vs regurgitated blog posts and new ad formats.
Maybe the most interesting thing Denton shares in the interview is that a Nielsen Research report found that nearly 34% of Gawker readers have their own blogs.
