January 13th, 2011

T-Mobile Rides iPhone, Verizon, ATT Debate with 4G

This new ad from T-Mobile is great. Not content to sit on the sidelines while yuppies bicker about the relative advantages of two very identical products, T-Mobile sticks it to both of them by calling them slow. The best part is, it’s basically true (for now).

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November 30th, 2010

Google Gives Love to Small Agencies

Google makes a point of not being a traditional multi-billion dollar company. Part of what that means is leaning heavily on small ad agencies to help promote many of their products. To wit: the bizarre Google Mobile ad above in which a man says the word ‘Pizza’ for nine and a half minutes. Wait for it, wait for it, hotdog.

Google doesn’t work exclusively with small shops, however, you probably remember the fantastic Speed Test ads for Google’s Chrome browser done by BBH.

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November 5th, 2010

Nielsen Screws the Pooch, Underestimates Web Traffic by 22%

nielsen_logoNielsen confessed yesterday that a bug in their NetView product, and possibly other products, has created the appearance of a 22% decline in time spent online. The error is triggered by visiting a url with more than 2,000 characters which then caused the rest of a user’s session to stop being tracked.

Anyone with a modicum of experience with web publishing knows that counting web traffic is never as precise as you would expect. Quantcast, Google Analytics, Compete.com, comScore and Nielsen report different numbers for the same site, sometimes by a huge margin.

You would think by 2010 we would have this figured out, but it turns out you better count your traffic twice. When someone asks you can always give them the bigger number.

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November 2nd, 2010

Yahoo Rebrands and Enhances Ad Network

yahoo-purple-logo

Yahoo has relaunched its ad network as Yahoo Network Plus and is pushing its new retargeting technology integrated from acquired company Dapper. They say some clients saw improvements of 100% on previous campaigns without the retargeting technology.

It’s a good play for the company who is fighting upward at the market-leader Google. No doubt there are lots of marketers who would be happy to buy into a high-performing low-cost ad network if that’s really what Yahoo is offering.

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November 1st, 2010

Antoine Dodson Endorses Sex Offender App

Everyone’s favorite auto-tuned attempted rape story-teller is featured in a new ad for sex offender tracker app.

Hidya kids, hidya wives, there are predators among us.

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November 1st, 2010

Possible Demand Media IPO in 2010

Demand Media IPO

It looks as if Santa Monica, CA based Demand Media is nearly ready for an IPO. The valuation they’re looking for is a staggering $1.5 billion. That’ll buy a lot of spammy content. The company’s performance is on the rise, $41 million this year vs. $18.9 million last year.

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October 25th, 2010

Nike LeBron Ad – What Should I do?

GUYS: MAYBE IF WE RELEASE A VERY CONFUSING AD PEOPLE WILL THINK LEBRON IS NOT A DOUCHENOZZLE.

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October 21st, 2010

Twitter Founder Biz Stone’s Stoli Ad

Not an amazing spot but sort of interesting that Stoli went for including a web developer in their “Would You Have A Drink With You” campaign. Other (real) celebrities in the campaign include Hugh Hefner and Julia Stiles.

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October 21st, 2010

Ad Pulp: Web Devs Move to Portland

Ad Pulp points out that the Portland Creative List has 37 job openings right now. There seems to be the most demand for web developers. Unsurprising to me as I can’t seem to find any good devs.

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October 18th, 2010

Four Hour Boners Selling Fast Food

The star of this Jack in the Box ad is Jack’s dad’s boner. Who’s ready for lunch?

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