Hulu is has succeeded to inspire at least one advertiser to try brand-building on the fledgling online TV platform. Pepsi produced 15 second retro commercials to promote their new retro Throwback drink which they are running against TV shows from 70′s and 80′s on Hulu.

I expect this is a very exciting vote of confidence for the people at Hulu. When I watch their programming I notice a large percentage of their ad slots filled with PSA’s.

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