Powerade Taking Swings at Gatorade
March 26th, 2009
Coca-Cola owned #2 sports drink Powerade is on the attack, claiming that it offers a more complete product than its competitor, the PepsiCo owned #1 player Gatorade. In the clever billboard execution pictured above, drivers first see a half-covered billboard showing part of a Gatorade bottle bearing the text “Don’t settle for an incomplete sports drink” down the road they see another billboard with complete Powerade bottle tagged “The complete sports drink.”
