Dell has announced that they will be starting 2008 with a new president. Jeff Clarke will be replacing Mike Cannon who was handpicked by Michael Dell in 2007. Canon will stay on as a consultant. Chief Marketing Officer Mark Jarvis, another a Michael Dell pick, is also getting the boot.

Sources told the Wall Street Journal that further cuts are coming soon.

This news means that WPP’s Enfatico, created to bring Dell’s global ad spending under one roof, is losing key supporters within the company. Dell’s $4.5 billion contract with Enfatico is set to expire in about 700 days. Many are speculating that Enfatico won’t make it that long. Either way the advertising agency has little time to improve their widely-criticized performance for the computer manufacturer or risk being forced into another round of heavy layoffs.

Economic Meltdown, Industry News