Sign of the apocalypse: Pepsi splits with BBDO.
Sign of the apocalypse: Pepsi splits with BBDO.: “
Regardless of what you think about the new cans, its clear the world has gone truly haywire when BBDO is no longer Pepsis lead agency. BBDO had the account for 48 years. 48. Thats almost 50 years for those of you keeping score at home. In ad years thats akin to an epoch. Adweek is reporting that the account is shifting to TBWA\C\D.Yeah, its all within the Omnicom family but still. We make no judgment on the right or wrong of it. Its just that few (any?) advertising marriages have been so incredibly stable. The sun rises in the East and BBDO is Pepsis agency. Please note this in your ongoing study of advertising history. This change is a certain sign that the poles of the Earth shall reverse themselves at any minute.
UPDATE: A post script with one to-be-taken-with-a-grain-of-salt theory as to the why.
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(Via American Copywriter.)
