Sony Comes Out Against Unauthorized Nazi PS3 Ad
The ad above was apparently created expressly to fool judging panels. Agencies creating potentially harmful ads about clients to get accolades from peers is a best counter-productive and at worst self-destructive.
Here’s what BBDO Chile, the responsible party, had to say about it:
This creative design did not involve and was never approved by Sony Computer Entertainment or Sony. This ‘mock campaign’ was developed by BBDO Chile staff and was submitted to various creative competitions/festivals without prior notification or approval from SCE/Sony, and it is not representative of the views or advertising policies of SCE/Sony. BBDO Chile apologizes for using this creative concept without authorization or prior approval, and for its misrepresentation of the PlayStation brand.
