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Why Internet Advertising is Broken

March 26th, 2009

Eric Clemons, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania, has a guest post over at TechCrunch titled Why Advertising Is Failing On The Internet.

The gist of the article is that current web advertising is based on the more traditional push-style of information publishing which clashes with the more participatory nature of the web. It’s a great thought-provoking, if not 100% accurate article, worth the read and it currently has 572 comments.

Economic Meltdown, Industry News, Trends

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