Yahoo has bought content mill and page view generator Associated Content. Yahoo’s new property specializes in cranking out content about hot topics determined algorithmically using 350,000+ contributors. This kind of low-cost content (and often low-quality) is turning up more and more around in search engines as publishers attempt to eek a margin out of their sites.

Yahoo has been successful at getting premium ad rates for content created by professional journalists in the past so this acquisition is a big endorsement for the new school of wide and shallow journalism.

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